ANALISIS FAKTOR PERTIMBANGAN PEBISNIS RESTORAN KELAS KECIL DI LINGKUNGAN KAMPUS UNIVERSITAS RIAU DALAM PEMILIHAN LOKASI USAHA

Abstract

Business location selection is a business decision that should be madeprudently, because its accuracy has the power to growth (or break) a businessstrategy. This study have five business location factors as research sub-variables,they are access, visibility, parking, environment and competition. Data collectedusing questionnaires from 46 respondents (census method). The results showedthat access, visibility, environment and parking lot are very important factor inconsidering business location decision. While other factor considered asimportant is competition.

Keywords: business location, a business decision, small class restaurants.