ANALISIS KREATIFITAS DAN INOVATIF PENGUSAHA INDUSTRI KREATIF SUB SEKTOR KERAJINAN DI PEKANBARU

Abstract

This study aims to analyze the creativity and innovative entrepreneurs in the creative industries in Pekanbaru (case in craft sub sector). Questioner method was used to get data and analyzed through descriptive quantitative. Creative industry entrepreneurs has creativity and innovative in order to develop their business. This research also shows that entrepreneur creativity as well as innovative power for entrepreneurs at very high and moderate high level.

Keywords: creativity, innovative, creative industry, craft sub-sector