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Keywords Advertising, Brand Image, Purchase Decision Cash Flow Statement, Financial Performance Compensation, Work Environment, Employee Loyalty Etika Bisnis, Kesehatan dan Keselamatan Kerja, Produktivitas Kerja Keyword: Product Quality, Pricing, Location, Promotion Implementation and Consumer Buying Interest Pemberian Motivasi, Disiplin kerja, Loyalitas Karyawan Performance Appraisal, Work Environment, and employee morale Promotion Implementation, Brand Image, Purchase Decision Receivables, activity, and profitability Total savings, net income on cooperative operations, cooperative Tourist Locations, Promotion Mix, Visiting Interest Transformational Leadership Style, Work Environment, Job Satisfaction Work Discipline, Work Motivation, Employee Performance Work Motivation, Work Discipline and Work Moral Working Capital Turnover, Accounts Receivable Turnover, Profitability (NPM) Working Capital, Liquidity, and Profitability effectiveness, working capital, profitability faktor internal, UMKM organizational culture, work motivation, organizational commitment and leadership production management, statistic for modern business, small industry supervision, work discipline

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Tampubolon, Alfahri Nanda Rayanaldi, Program Studi Ilmu Komunikasi FISIP Universitas Riau, Indonesia

Vol 21, No 2 (2023) - Articles
PENGARUH TIKTOK LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Studi Pengguna Erigo Live Shopping di Akun Media Sosial TikTok @erigo.store)
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